Etumos Case Studies

📣 Social Media Strategy & Growth

Client: Etumos
Role: Social Media Manager | Year: 2022

As the direct manager of Etumos’ social media presence, I led a full-scale strategy and execution plan to increase brand visibility and engagement across LinkedIn and other channels.

🧠 The Challenge

Etumos needed to improve social performance to support top-of-funnel brand awareness, increase web traffic, and drive more consistent audience outreach in the MarTech space.

🚀 My Approach

Developed a strategic content calendar aligned with audience segments and product messaging
Scaled outreach volume by coordinating internal SMEs and repurposing thought leadership
Created platform-specific content optimized for engagement and link clicks
Used native analytics and reporting tools to track performance and pivot strategy monthly

📊 Results

Engagement increased by 108% (3.4K engagements vs. 1.6K previous year)
Outreach posts increased by 154% (284 posts vs. 112 previous year)
Click-through traffic to the website increased by 118% (4.1K clicks vs. 1.9K)

🧩 B2B Event Strategy & Community Experience

Client: Etumos (MOPsCON Event)
Role: Campaign Manager & Creative Lead | Year: 2023

For Etumos’ annual MOPsCON event — a flagship conference for marketing operations professionals — I led social strategy, registration funnel development, and branding initiatives that elevated engagement and deepened community participation.

🧠 The Challenge

Etumos aimed to increase event registration and engagement year over year while evolving the brand voice to feel more inclusive and human. They also wanted to offer attendees a more memorable digital and emotional experience that extended beyond traditional sessions.

🚀 My Role & Approach

Executed an organic social media campaign focused on timely reminders, speaker highlights, and insider culture moments
Developed the event’s main landing page, ensuring clear CTA paths, accessibility, and visual alignment with the MOPsCON brand
Created the MOPsies, a fun and inclusive end-of-day award ceremony that celebrated attendees in real time — driving ongoing community recognition
Designed and managed the production of custom event swag, ensuring alignment with the campaign voice and tone
Collaborated across marketing, events, and design teams to keep messaging and design consistent across platforms

📊 Highlights & Outcomes

Achieved a 15% increase in registration YoY
Delivered a seamless user experience from pre-registration through post-event engagement
Built an internal tradition around the MOPsies, contributing to long-term community culture
Reinforced Etumos’ position as a fun-yet-expert thought leader in the MOPs space

🎥 YouTube Optimization & Visual Branding

Client: Etumos
Role: YouTube Strategist & Video Editor | Year: 2023

To strengthen Etumos’ YouTube channel performance, I led improvements in video formatting, visual consistency, and post-production — all aimed at increasing viewer retention and click-through rates.

🧠 The Challenge

The YouTube channel lacked cohesive branding, clean edits, and actionable end screens. Videos were informative but underperforming due to lack of polish and low visual appeal. The goal was to boost both video engagement and channel discoverability.

🚀 My Role & Approach

Introduced cleaner editing techniques, including tighter cuts, motion transitions, and pacing improvements
Designed and implemented a YouTube end card to drive next-video clicks and improve retention
Created a cohesive set of branded thumbnails to visually unify the channel and improve CTR
Audited existing content and retroactively applied new design systems to previous uploads
Optimized metadata, tags, and descriptions to support discoverability

📊 Highlights & Outcomes

Established a repeatable video system with templated assets and guidelines for ongoing use

Increased visual cohesion across all Etumos video content

Improved click-through rates by implementing scroll-stopping, brand-aligned thumbnails

Enhanced viewer retention through better editing and improved pacing