Claudia Cherrington Lopez

Client: Uzuri Beauty Supply
Role: Marketing Strategist + Creative Lead | Year: 2023

I led a complete overhaul of Uzuri Beauty’s organic social media strategy to increase engagement, educate the audience, and create a stronger visual identity rooted in natural hair care and community empowerment.

🧠 The Challenge

Uzuri Beauty needed to move beyond static product promotion and build a truly engaging, value-driven online presence. Their goal was to position themselves as a go-to resource for natural hair education while reinforcing their retail offerings.

🚀 My Role & Approach

• Developed a fresh content strategy focused on hair care education, empowerment messaging, and visual consistency
• Designed a full suite of branded templates for hair tips, transitions, product highlights, and campaign storytelling
• Implemented a monthly content calendar and post sequencing to support product launches and brand storytelling
• Introduced interactive captions, shareable posts, and CTA-driven visuals to deepen engagement
• Integrated blog content and in-store events with digital efforts for cohesive messaging

Client: Uzuri Beauty Supply
Role: Marketing Strategist + Creative Lead | Year: 2023

I developed and executed a fully organic digital fundraising campaign to help Uzuri Beauty Supply raise capital for a second store location — using storytelling, visual identity, and social engagement to rally the community around a Black-owned business in Jacksonville.

🧠 The Challenge

Uzuri needed to raise funds quickly, with no paid advertising budget. Our goal was to inspire support from customers, community advocates, and local networks using only social media and grassroots messaging.

🚀 My Approach

• Crafted a compelling brand message focused on community, empowerment, and ownership
• Designed all campaign graphics, including static posts and multi-format social ads
• Wrote emotionally resonant copy to highlight the impact of investing in a local Black-owned beauty store
• Developed a consistent rollout strategy across Instagram, Facebook, and email, optimized for organic visibility
• Created tailored content around events, store visuals, product lines, and founder storytelling

Client: Uzuri Beauty
Role: Event Campaign Lead & Visual Designer | Year: 2023

For Uzuri Beauty’s annual #Mompreneur event, I led a multi-touchpoint visual campaign focused on uplifting and mobilizing women entrepreneurs in Jacksonville. This panel-style event highlighted Black women in business and was hosted at the Orange Park Mall as a local economic empowerment initiative.

🧠 The Challenge

Uzuri Beauty wanted to grow its signature #Mompreneur event and attract a wider community of aspiring and established women in business — without the use of paid advertising. The goal was to build excitement, communicate value, and drive registrations through purely organic channels.

🚀 My Role & Approach

• Developed the entire visual identity for the campaign, including branded templates, speaker cards, save-the-date assets, and promotional reminders
• Wrote and edited copy for Instagram, Facebook, and print/digital event materials