Software & Skills

What to Know

I bring 8+ years of experience leading digital marketing strategy, creative execution, and operational systems across diverse industries. My background in digital media and marketing enables me to approach challenges with both a strategic and creative lens — building scalable solutions that drive performance, improve user experience, and support long-term growth.

I lead digital strategy across a wide ecosystem of marketing and creative tools. Below is an overview of the platforms I’ve used to build scalable systems, automate workflows, manage teams, and execute multi-channel campaigns for B2B and B2C brands.

CRM & Automation Platforms

Salesforce / Pardot
Go High Level
BuzzLeads
Zoho CRM

AI Tools & Creative Automation

ChatGPT
Midjourney
Leonardo AI
OpusClip
Descript

Paid Media Platforms

Google Ads
Meta Ads Manager (Facebook & Instagram)
LinkedIn Advertising

Social Platforms & Brand Publishing Tools

Channels I Work With

Software I Use for Social Media Management

Hootsuite
Sprout Social
Upfluence IRM

Skills

Copywriting
Graphic Design
Comments & Community Engagement
Social Listening
Data Reporting & Interpretation
Influencer Marketing & Partnerships

Web Experience Platforms

Coding Languages

HTML
CSS

Software I Use for Websites

WordPress
Shopify
WIX
SEMrush

Skills

Front End Development
UX & Landing Page Design
Domain & Server Management
Web Partner Management

Project & Workflow Systems

Software I Use for Project Management

Monday
Asana
Smartsheet

Lifecycle & Email Platforms

Software I Use for Email Marketing

Marketo
Account Engagement (Pardot)
MailChimp
Constant Contact
Optimizely (EpiServer)
ActiveCampaign

Creative Tools

Other Platforms I Leverage for Design

Canva

Creative & Digital Deliverables I Oversee

Social media creative (video, graphics, storytelling)
Digital ads, promotional materials, and brand campaigns
Website and landing page direction
Sales presentations, pitch decks, and executive materials
Event and booth visuals
Brand assets, messaging frameworks, and guidelines
Product packaging concepts + swag ideation
Multi-channel content systems